CDPH Public Information Office
In response to CDC's Vital Signs report on "E-cigarette Ads and Youth" http://ow.ly/WFL7g
CDPH Commissioner Dr. Julie Morita released the following statement:
"Exposure to e-cigarette ads may contribute to youth e-cigarette use. The CDC confirmed this again today, showing that more than 18 million (7-in-10) U.S. middle and high school youth were exposed to e-cigarette ads in 2014 and that during the time e-cigarette ads have increased, there are also increases in e-cigarette use among U.S. youth.
CDPH will continue to inform youth and families of the very real health risks associated with using e-cigarettes, empowering them to make smart and healthy choices. The reinforcement of smoking as cool, acceptable and glamorous sends the wrong message to our youth and undermines the smoking bans put in place to protect the health of the public."
--Dr. Julie Morita
As part of their ongoing work to increase youth awareness of the health risks of e-cigarette use, CDPH recently released the "Vaping" public education campaign.