Chicago In Tune Marketing Toolkit
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The Department of Cultural Affairs and Special Events (DCASE) along with Mayor Lori Lightfoot and the local music industry are thrilled to partner with you to promote Chicago In Tune, a new citywide festival celebrating music in the key of Chicago — during the 2021 Year of Chicago Music.
Below are logos, links, language and more to help you or your organization promote Chicago In Tune! If you have questions or need additional information, please contact Mark Hackman at JMark.Hackman@cityofchicago.org.
Chicago In Tune citywide music festival is August 19 through September 19, 2021.
Year of Chicago Music is January 1 through December 31, 2021.
August 13, 2021 Press Release: Mayor Lightfoot’s New “Chicago In Tune” Music Festival Starts Thursday
June 14, 2021 Press Release: Mayor Lightfoot and DCASE Announce More Summer Cultural Events Across the City [including “Chicago In Tune”] Plus Artist Lineups and Other Details — As Part of the Mayor’s “Open Chicago” Initiative
Chicago Music Brand Name:
Music in the Key of Chicago
(To be used alone as a slogan or in combination with your particular efforts (“Jazz in the key of Chicago,” “EDM in the key of Chicago”, “Dropping my album in the key of Chicago.”)
See below for information about the genesis of the new Chicago Music Brand (Music in the Key of Chicago) — and our Chicago Music Brand Manifesto.
chicago.gov/music – City of Chicago DCASE’s Year of Chicago Music website, for the local music industry
yearofchicagomusic.org – Choose Chicago’s Year of Chicago Music website, for visitors
Chicago In Tune
Music in the Key of Chicago
Social Media Tiles
Sample Social Media Posts:
Customize this language for your fans and followers, and for the appropriate social media platform.
"Chicago In Tune" (August 19 – September 19) is a new citywide festival celebrating music in the key of Chicago — during the 2021 #YearofChicagoMusic. Venues, organizations and artists may submit #ChicagoInTune events by visiting www.do312.com/chicagointune
We’ll be performing <date, time> at as part of #ChicagoInTune. Join us in celebrating music in the key of Chicago as part of this new citywide music festival! @ChicagoDCASE #YearofChicagoMusic
2021 is the #YearofChicagoMusic, a citywide celebration of Chicago’s diverse and legendary music scene — presented by @ChicagosMayor, @ChicagoDCASE and the local music industry. Start exploring music in the key of Chicago => www.yearofchicagomusic.org
Chicago In Tune General Copy (Press Releases, Websites, E-Newsletters, Blogs):
Chicago In Tune (August 19 – September 19) is a new citywide festival celebrating music in the key of Chicago — during the 2021 Year of Chicago Music. This month of music will bring iconic neighborhood venues, presenting organizations, and musicians from across the city together to celebrate all music genres and forms — with both large and small, free and ticketed events at clubs, concert halls, and beyond. Highlights include The Lyrical Lemonade Summer Smash in Douglass Park (August 20–22), Ruido Fest in Union Park (August 20–22), ARC Music Festival in Union Park (September 4 & 5), Pitchfork Music Festival Chicago in Union Park (September 10–12), Riot Fest in Douglass Park (September 17–19) — and “Music Lives Here,” a new public art initiative. As part of Chicago In Tune, City of Chicago DCASE will present four special evenings at Jay Pritzker Pavilion honoring music born and innovated in Chicago, presented by the Millennium Park Foundation: Gospel music (September 3), Jazz (September 4), House (September 11), and Blues (September 18) — all at 5:30–8:30pm. More highlights and details will be announced in the coming months. Venues, organizations, and artists may submit Chicago In Tune events by visiting do312.com/chicagointune.
Year of Chicago Music General Copy (Press Releases, Websites, E-Newsletters, Blogs):
In support of Chicago’s diverse and legendary music industry, Mayor Lori E. Lightfoot and the Department of Cultural Affairs and Special Events have designated 2021 as the “Year of Chicago Music.” This citywide focus on music is one of the first of its kind in the U.S. The City of Chicago and its partners working with the local music industry will present "Chicago In Tune" (August 19 – September 19), a new annual music festival; launch a major marketing campaign for Chicago music; provide additional financial grants for musicians and music projects; encourage dialog around inclusion and equity; and call on civic, philanthropic, arts and business leaders to support the music industry. Learn more at chicago.gov/music.
Music in the Key of Chicago
In partnership with Choose Chicago and marketing agency FCB, Chicago has unveiled its first ever music brand, “Music in the Key of Chicago,” positioning Chicago as one of the greatest world music capitals. Using this new brand positioning, Choose Chicago is launching a regional/national marketing campaign as well as hosting music-themed individual and group media visits throughout the year; and media promotional events.
Chicago Music Brand Manifesto:
Chicago is the city that knows how to strike a chord. It’s the city that overflows with rhythm and warmth, even during the coldest winters. It’s a city that knows how to find its harmony in the hustle. It’s a city where everyone knows how to move to their own beat, yet everyone comes together to play in the same key – The Key of Chicago.
What does the Key of Chicago sound like? It sounds like performers belting their hearts out. It sounds like riffs filling bars, like beats interacting with the music of our 77 neighborhoods – sounding big, bold, and proud. It sounds like home. It sounds like Chicago.
Wherever you encounter it – whether it’s at a club, on the street or in your home or in your home – Music in the Key of Chicago speaks to your soul. It speaks to the breadth of knowledge, of rhythm, and history. Chicago continues to transform and elevate their sound into a new era of Chicago Music. You’ll always feel it, because our notes always ring true in the Key of Chicago.