April 18, 2016

Naked Juice Kicks Off “DIVVY Week” With Free Rides On Earth Day

Divvy to offer unlimited 30-minute bike rides sponsored by Naked Juice on Friday, April 22

CHICAGO, IL (April 18, 2016) – To celebrate Earth Day, Naked Juice is teaming up with Chicago bike share system Divvy to sponsor free rides on Friday, April 22. The partnership marks the start of the City of Chicago’s annual “Divvy Week”, which offers discounts, special promotions, contests and giveaways for Divvy riders and all Chicagoans. 

Both Naked and Divvy are brands with strong ties to environmental sustainability, and the partnership between the two reinforces those efforts. 

Naked makes fruit and vegetable juice smoothies that are not only good for you, but good for the planet too, using a 100% rPET (recyclable polyethylene terephthalate) bottle that can be recycled into new bottles again and again. Divvy, owned by the Chicago Department of Transportation (CD0T) and operated by Motivate International, Inc., provides an alternate transportation mode that is environmentally sustainable. In 2015, Divvy riders contributed to an estimated 4.3 million pounds of carbon offset, producing nearly 10 million pounds of carbon offset since the bike share system’s inception in 2013.

To take advantage of the free Divvy rides promotion, Chicagoans can sign up for a 24-hour pass, regularly $9.95, at any Divvy station kiosk on Friday, April 22 at no cost. Riders will receive unlimited 30-minute trips throughout the day, but will be charged extra for trips longer than 30 minutes. 

“As a brand, we know a healthy body doesn’t mean much without a healthy world to live in and work to make sure that all products are not just good for you, but good for the planet too,” said Andrea Theodore, Head of Marketing at Naked Emerging Brands. “At Naked, we’re looking for ways to innovate – from new juice and smoothie offerings, to creative ways to connect with the community. The Divvy Earth Day partnership is a perfect example of that.”

“We’re thrilled to partner with Naked Juice to celebrate Earth Day and kick off our annual ‘Divvy Week’,” said Elliot Greenberger, General Manager of Divvy. “Divvy is about more than just biking; it’s about connecting a community and providing efficient, affordable, easy and fun transportation to the city of Chicago. We hope this partnership with Naked Juice gets more people riding around the city as we head into warmer weather.”

Naked Juice will also be sampling their juices during the Free Ride Day at the Clinton St & Madison Ave Divvy Station from 8:30am to 9:30am, and at the Michigan Ave & Lake St Divvy Station from 11am – 1:30pm.

In addition to the Free Ride Day and sampling, other special promotions are planned for Divvy Week, with something for everyone!

  • For new Annual Members: A Chipotle gift card for a free burrito for everyone who signs up for a Divvy Annual Membership online during “Divvy Week”
  • For current Members: Free architecture walking tours and merchandise discounts from the Chicago Architecture Foundation for Divvy Members 
  • For all Chicagoans: An online photo contest in partnership with Choose Chicago for the best photos featuring Divvy bikes or stations


To learn more about Naked Juice and the latest innovations in juices and smoothies, please visit www.NakedJuice.com. To follow along with the Divvy Week excitement, visit Divvy’s websiteFacebook,Twitter, and Instagram. To find a Divvy station near you, click here.

About Naked Juice

Naked Juice, a leader in the super-premium juice category, was founded and first marketed towel-to-towel on the beaches of Santa Monica, Calif. in 1983. The beverages in the Naked Juice line of all-natural, 100 percent juices, fruit juice smoothies and protein smoothies are made from the best bare-naked fruits and boosts with no added sugar or preservatives. Naked Juice can be found in supermarkets, club stores, health food stores and neighborhood markets throughout the nation. 


About Divvy

Divvy is Chicago’s bike share system, giving Chicago residents and visitors access to thousands of bikes at hundreds of stations across the city. Intended to provide an additional transportation option for getting around, Divvy is a convenient, fast, fun and affordable. Divvy is North America’s largest bike share system based on service area, thanks in part to the support and sponsorship of Blue Cross Blue Shield of Illinois. For more information and a map of station locations, visit DivvyBikes.com.

 

Contacts:

Naked Juice
Alexandra Roberts, MullenLowe
aroberts@mullenlowe.com
617.226.9711

 

Divvy
Elliot Greenberger, Motivate International Inc.
media@divvybikes.com
773.934.7330

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