Municipal Marketing

On November 16, 2011 the City Council of the City of Chicago granted authority to the Chief Financial Officer and the Department of Finance to identify innovative marketing opportunities for City assets to create new revenue streams for purposes of funding essential City services that are critical to serve Chicagoans.

  1. Protect the brand and visual integrity of the City of Chicago. Designs and displays should possess the integrity and character that reflect the values of the City.
  2. Avoid oversaturation of the outdoor advertising market. Designs and displays respect and do not damage architectural and historical landmarks.
  3. Focus on fewer, larger initiatives rather than many smaller ones. Municipal Marketing initiatives are done tastefully and in a strategically limited way to ensure it does not oversaturate City landscapes or the outdoor advertising market in any way.
  4. Creativity should be a core goal. Designs and displays should provide a venue for creativity and artistic expression with a focus on cutting edge technology to ensure Chicago remains a leader in this space.
  5. Be honest about the City’s goal. Develop sustainable revenue streams that allow the City to protect critical city services and taxpayer dollars. 
  6. Align social interests with corporate marketers’ goals. Ensure that community interests and public awareness and safety are also being served through real-time public service messaging and emergency notifications. 

The submission deadline for the Request for Information and Ideas “RFI” for the City of Chicago Municipal Marketing Program issued on 6/2/2017 has been extended to Monday 8/28/2017, 4pm CST.

Request for Information and Ideas for City of Chicago Municipal Marketing Program 6/2/17 Due Date: 7/24/2017.

With the City’s new municipal marketing effort, the CFO will offer marketing opportunities in the City to interested firms. Defined guidelines will guarantee that they do not diminish the integrity of Chicago’s character and landscape. To ensure this, the effort will be overseen by the Municipal Marketing Committee, which is comprised of the CFO and representatives from relevant city agencies including Law, Ethics, CDOT and Fleet and Facilities Management.

To learn more about the Municipal Marketing initiative, please read the following Municipal Marketing Framework:

Current Initiatives

Chicago Digital Network

Coordinated Street Furniture Program

BigBelly Solar Recycling Bins

Divvy Bike Share

  • Outfront Media – Divvy Advertising Sales
    • View contract for Outfront Media VW Communications LLC (fka Van Wagner Communications)
    • Van Wagner Communications Amendment #1
    • Outfront Media VW Communications LLC (formerly Van Wagner Communications) Amendment #2
    • Outfront Media VW Communications LLC (formerly Van Wagner Communications) Amendment #3
    • Outfront Media Extension

Blue Cross Blue Shield of Illinois

  • View contract with BCBSIL
  • BCBSIL Contract Extension

Contact Us

For more information about the Municipal Marketing Program, please email: