Year of Chicago Dance Marketing Toolkit
“The pandemic took a particularly devastating toll on our performing arts industry as shows were canceled, venues were closed, and artists faced financial insecurity. Through the “Year of Chicago Dance,” we will be able to further revitalize our arts and culture scene as well as show off our incredible dance industry to the rest of the country. DCASE and I are proud to offer this well-deserved spotlight to the dance community, which continues to bring us beauty, culture, and experiences of a lifetime.” - Mayor Lori E. Lightfoot
Welcome to the 2022 Year of Chicago Dance! Below are logos, links and more to help you or your organization use this year-long initiative to promote performances, classes, industry-related events, the Chicago dance community at large and more. If you have social media questions or need additional information, please contact Mark Hackman @ JMark.Hackman@cityofchicago.org.
Your YOCD Checklist:
Use the official #YearofChicagoDance hashtag
Use the official logo
Tag SeeChicagoDance, Chicago's leading dance service org, and/or any applicable partners when posting to increase the impact of your post
The Year of Chicago Dance is January 1 through December 31, 2022
Chicago Dance Month is June 1 through June 30
Chicago Black Dance Legacy Project Concert, a special YOCD event, in Millennium Park is on August 27
National Day of Dance and the SummerDance Celebration in Millennium Park is on September 17
Art on theMART - Four new projections as part of its summer and fall seasons
Chicago Dancemakers Forum's Elevate Chicago Dance: eMerge, a festival highlighting the extraordinary artistry of Chicago's redically diverse dancemakers (October)
Key Partners (and where to find them):
Be sure to follow these partners.
When possible, be sure to tag the applicable key partners in your content to be shared, reposted and retweeted!
Chicago Black Dance Legacy Project – ChicagoBlackDanceLegacy.org
Choose Chicago, the City's official tourism site, will launch a dedicated Year of Chicago Dance website in April where you can submit events. In the meantime, please submit events to the events calendar at ChooseChicago.com (those events will be automatically populated on the YOCD site in April).
Events and programs geared specifically towards the local dance industry (classes, workshops, conferences, seminars, job or funding opportunities) please submit to have listed through SeeChicagoDance.com.
Visit the DCASE News Releases page for the latest DCASE press releases.
Year of Chicago Dance General Copy (For Press Releases, Websites, E-Newsletters, Blogs…)
In deep partnership with the local dance community, Mayor Lori E. Lightfoot and the Department of Cultural Affairs and Special Events (DCASE) have designated 2022 as the Year of Chicago Dance. This citywide, year-long focus on dance is the first of its kind in the U.S. The collaborative initiative will activate Chicago’s dance industry to address critical issues facing dancers and the field of dance including funding, space, and capacity building — and to consider the sustainability of this work. The Year of Chicago Dance will, of course, also include dance performances, social dancing, and special events for the public in dozens of venues throughout the city. The 2022 Year of Chicago Dance follows the successes of 2017, 2018, 2019 and 2020/21 initiatives, which highlighted Chicago's public art, our creative youth, and the city's vibrant theatre and music scenes. Partners include dance service organizations Chicago Black Dance Legacy Project, Chicago Dancemakers Forum, and See Chicago Dance — as well as Art on theMART, Night Out in the Parks at the Chicago Park District and many other presenters and funders. For updates throughout the year, visit Chicago.gov/Dance and and YearofChicagoDance.com and join the conversation on social media using #YearofChicagoDance.
Thank you for participating and uplifting the #YearofChicagoDance!